Our principles
The following statements reflect our understanding of what makes Swiss Re.
They explain the beliefs and principles that motivate us and govern how we relate to our stakeholders as a transparent and trustworthy business partner.
They define our role in the industry and the wider world, point out in which direction we're heading and show us how we can distinguish ourselves from our competitors.
Mission
We enable the risk-taking that is essential to enterprise and progress.
Core values
Engagement
through understanding and responding to our stakeholders’ needs.
Excellence
through expertise, efficiency and sound decision-making in all we do.
Sustainability
through balance in economic, societal and environmental development.
Integrity
through uncompromising commitment to transparency and ethical principles.
Aspiration
To be the leading force in the risk transfer industry, combining professional resources and skills with customer focus to deliver economic profit growth.
Winning propositions
listen & respond
We listen to our clients, working with them closely to design solutions that keep them ahead of the field.
anticipate & enable
We draw on our risk and capital expertise, backed by superior financial strength, to generate value for our stakeholders.
lead & progress
We lead our industry by example and strive to be a decisive force for sustainable progress to the benefit of the entire industry.
secure & solve
We combine global reach, local knowledge and proven reliability to solve the issues that face our clients in their business.
imagine & innovate
We innovate in response to market needs, drawing on powerful resources of creativity and insight.
nurture & inspire
We create a working environment that attracts truly outstanding individuals, promotes talent and inspires excellence at all levels.
Strategy
Our strategy is an integral part of our principles. It will be reviewed on a regular basis and, if necessary, adapted to changing market conditions.
If you have questions or comments please do not hesitate to contact: Our_Principles@swissre.com.